Identity source
Select either a curated Ruwana Model or a private saved Custom Model. The selected model owns identity; product and scene references remain separate production inputs.
Compare Ruwana Production Systems
Choose the production system that matches the job.
Ruwana separates production systems by the kind of control they need. Image, Motion, Avatar, Ruwana PRO and Ruwana Video are callable Platform APIs today.
| System | Availability | Primary input | Output | Lifecycle | Public price |
|---|---|---|---|---|---|
| Image API | Platform API live | Prompt and/or image references | 1K/2K/4K images; PNG, TIFF and DNG derivative by tier | Completed response on original production endpoint | $0.12–$0.19 per output |
| Motion API | Platform API live | Character image + motion video | 720p or 1080p video | Durable asynchronous request | $0.18/sec · $0.22/sec |
| Avatar API | Platform API live | Avatar image + speech or uploaded audio | 720p Standard or 1080p Pro video | Durable asynchronous request | $0.11/sec · $0.22/sec |
| Ruwana PRO | Platform API live | Private Custom Model created through the API (or separately licensed Ruwana Model) + 1–9 ordered visual references + directed photographic brief | Commercial/editorial photographic production | Durable request status, idempotent replay, success-only billing, seven-day media delivery | $0.15 1K · $0.17 2K · $0.19 4K |
| Ruwana Video | Platform API live | Text or multipart Start Frame, with optional End Frame, Bind and Multi-Shot for I2V | 1080p or 4K cinematic video | Durable asynchronous request with idempotent replay and seven-day media delivery | I2V $0.22/sec 1080p · $0.30/sec 4K; native audio +$0.08/sec · T2V $0.28/sec 1080p · $0.34/sec 4K |
What makes PRO different
PRO is not the general-purpose Image API with a longer prompt. It is a model-led photographic production system.
Reference fidelity
Each visual reference should have a clear production role and explicit details that matter: garment construction, product shape, texture, proportion, color relationships or other hero attributes.
Photographic direction
Direct the commercial objective, scene and action, styling, model performance, lighting, composition and camera intent as one coherent shoot brief.
Within the live Image API
Creative
Use prompt-only generation or 1–16 visual references when composition and visual guidance matter.
Image implementation →Product
Use exactly one product reference for product-focused generation while preserving an explicit product source.
Product capability →Polish
Use exactly one source image when the task is refinement rather than a new visual concept.
Polish capability →Choose the right production contract.
Use Quickstart for shared API fundamentals, PRO for directed photography and Video for cinematic production controls.